Focus on the audience: who they are, what they already know vs what they must know, what success looks like, how you'll deliver, and what limits you.
Target group, background (age, experience, interests), and what they need from the program.
What not to re-teach — and what they must know or do after the course.
Goals, outcomes (knowledge, skills, attitudes, behavior), and capabilities required.
Live / online / blend, sources (texts, syllabi, web), and existing methods to keep or improve.
Time, tech, people, budget, support — one line each is fine.